Ascender - Design Intelligence

Adding business value for financial and professional service brands

Whether you are building a brand, developing a digital platform or creating a user experience, Design Intelligence is crucial to the process. And that’s what Ascender brings to every brief. Our knowledge of your needs – your industry dynamics and market context – and of the latest trends and possibilities in design and media, will inform your strategy and execution.

Building trust

Combining over 40 years of shared design experience with sound commercial knowledge, we’ll distil the essence of your business and build enduring customer loyalty.

Creating confidence

Our uncompromising standard of quality, from creative execution to every seen and unseen aspect of your project, ensures we create something that gives you confidence in the market, and inspires new growth.

Driving desire

When you work with us, we’re focused on you – your needs, your industry and your audience. We can help you position for growth, develop something new, and create desire for your brand.

We're passionate about aligning business strategy with design thinking, creating brands with real impact that achieve positive growth.

We create highly tailored digital communications that are focused on user experience, design quality and engaging content.

We don't just hand over your brand identity. We can help you bring it to life – extending the big idea and depth of thinking over time.

Our Expertise

Business Strategy

Working with your team, we construct and manage your brand architecture to distil and communicate the essence of your business. To this, we look at your market context, share and opportunities, your competition, your audience needs and behaviour, and define your point of difference.

Branding Design

Making the right first impression matters, so we’ll create a consistent, clear and high quality brand or corporate message, and align your brand identity with your business plan and goals.

Content Creation

Rich, useful and engaging content adds value to your business. We will tell your brand story with words, pictures, video, infographics, animation, photography and more – making it simple and seamless to get your messages across.


Digital Design

Our studio creates websites that reflect the brand experience, commercial intent and content management needs. All designs are built to be responsive and adaptable so your customers can choose how to view your view content: on their phone, tablet or computer.


We’ll develop a marketing communications plan that is both powerful and cost-effective – and we can take care of everything from events and collateral to merchandise, employee engagement, social media and advertising.

Project Management

Our creative intelligence is backed by some serious business processes – that includes a project management plan with deliverables and responsibilities, weekly reports, procurement and stakeholder management. It’s all designed to reduce project risk, so you don’t need to worry about budget creep or errors.


Their creative and design input, both digitally and offline, has been instrumental in helping us relaunch Tomorrow Finance as a major disrupter in the financial services industry and grow our Referral Partner and customer base. Ascender understand our business and work collaboratively with us to deliver to our requirements.

Jo Swanger
Head of Strategy & Operations

The qualities the Ascender team were able to demonstrate when we first met them was their knowledge of our sector, understanding our business and vision and connecting with our culture. They understood the impact on our business if the project wasn’t done properly. Their project management approach took ownership of the projects key dates and deliverables. We felt in safe hands and reassured - we were happy to be guided. Ascender were the right fit.

Paul Burgon
Managing Director

I have worked with many agencies in my working life. I was immediately impressed with Ascender’s professionalism and ability to understand my complex organisation easily. They are clever, very responsive and concerned about their clients. Their quality of work is impressive. They manage projects well and always deliver. I see them as a valuable extension of my team.

Margaret Davey
Marketing and Communications Manager

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