Smart financial branding design

Our challenge was to bring sophistication, interest and a sense of excitement to an industry widely perceived as boring...


Identity Design

Financial Services
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Financial services campaigns

We developed a campaign targeting financial advisers – 'Let TAL SuperPay do the heavy lifting'.

TAL Insurance

Intermediary Campaign

Financial Services
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A Fresh approach to branding

Taking a predictable category and giving it a contemporary edge saw new financial services group, Spring, with a brand that was just as fresh.

Spring Financial Group

Brand Strategy

Financial Services
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Need Explainer videos

We create customer journey video animations, perfect for training, engaging and insipring.

Bupa Aged Care

Explainer Video

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Need infographics?

We distil information, data and knowledge to create infographic design solutions.

Reach Communication

Infographic Design

Financial Services
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We create thriving brands

Ascender has developed a name and identity for Botanica 'handcrafted – cold-pressed juice'. There is an emerging trend away from high-preservative...


Brand Strategy

Food & Hospitality
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Our Studio

Design intelligence, creative energy, commercial focus

Whether you are building a brand, developing a digital platform or creating a campaign, design intelligence is crucial to the process. And that’s what Ascender brings to every brief. Our knowledge of your needs – your industry dynamics and market context – and of the latest trends and possibilities in design and media, will inform your strategy and execution.

Building trust

Combining over 40 years of shared design experience with sound commercial knowledge, we’ll distil the essence of your business and build enduring customer loyalty.

Creating confidence

Our uncompromising standard of quality, from creative execution to every seen and unseen aspect of your project, ensures we create something that gives you confidence in the market, and inspires new growth.

Driving desire

When you work with us, we’re focused on you – your needs, your industry and your audience. We can help you position for growth, develop something new, and create desire for your brand.

We're passionate about aligning business strategy with design thinking, creating brands with real impact that achieve positive growth.

We create highly tailored digital communications that are focused on user experience, design quality and engaging content.

We don't just hand over your brand identity. We can help you bring it to life – extending the big idea and depth of thinking over time.

Our Expertise

Brand Strategy

Working with your team, we construct and manage your brand architecture to distil and communicate the essence of your business. To this, we look at your market context, share and opportunities, your competition, your audience needs and behaviour, and define your point of difference.

Identity Design

Making the right first impression matters, so we’ll create a consistent, clear and high quality brand or corporate message, and align your brand identity with your business plan and goals.

Content Creation

Rich, useful and engaging content adds value to your business. We will tell your brand story with words, pictures, video, infographics, animation, photography and more – making it simple and seamless to get your messages across.


Digital Design

Our studio creates websites that reflect the brand experience, commercial intent and content management needs. All designs are built to be responsive and adaptable so your customers can choose how to view your view content: on their phone, tablet or computer.


We’ll develop a marketing communications plan that is both powerful and cost-effective – and we can take care of everything from events and collateral to merchandise, employee engagement, social media and advertising.

Project Management

Our creative intelligence is backed by some serious business processes – that includes a project management plan with deliverables and responsibilities, weekly reports, procurement and stakeholder management. It’s all designed to reduce project risk, so you don’t need to worry about budget creep or errors.


Ascender was an excellent resource to tackle strategic brand issues and help Forgacs build and develop a corporate brand strategy. They have excellent knowledge of and experience in understanding the role of the brand and how to apply the brand effectively, yet professionally. The Ascender team is energetic, self-motivated and creative. I was impressed with their project management skills, communications and ability to convey and sell their recommendations. Ascender really added value to our well established brand and I would recommend them to any company needing to grow their business.

Lindsay Stratton

Ascender has been Hindmarsh's brand and digital agency for the past 3.5 years. During this time they have demonstrated expert branding knowledge in our sector and have articulated our 'Leadership' positioning, steering the brand in the direction you see today. For anyone who knows me, I have a high expectation of my working partners – my relationships are built on trust and good old fashion service. The Ascender team delivers on this and more – they have the experience, quality and value that support our business vision and marketing needs.

Charlotte Waddy
National Marketing and Communications Manager

Botanica have been happily working with Mark, Adrian, Tara and Kate since August 2013. In this short time, Ascender has managed to capture our vision and become outstanding custodians of our brand. Ascender was able to create a beautiful visual language that personifies the ethos of Botanica, allowing our customers to identify clearly with our product. The quality of work they produce is exceptional and the experience is only furthered by their amazing team.

Richard Magney

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