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Tradition has dictated that sales and marketing departments have their own distinct functions and rarely the twain shall meet. But the wall between them has never made much sense.

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For any brand, a meaningful point of difference usually comes down to one of three things: price, product quality or customer experience. Few profitable businesses want to compete on cost. And for financial services firms

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Every day, it seems there’s a new software tool or communication platform that promises all sorts of innovative new ways to present, share information, sell and transact. But in our design experience, it’s often the simplest comms that get the best response.

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Financial advisers and brokers are facing a unique set of challenges at the moment, with digital services like robo-advice and comparison sites posing threats to their traditional business models. If you want to survive...

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“In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish.”

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‘We need a new website’, is a phrase that we often hear from clients who want to kick-start their digital selves. Although it seems a simple enough request, it begs many questions. Why do you think you need a new site? Is your current one ugly or not working properly; is it out of date; does it have poor traffic? While these are good catalysts for change, they are probably not enough in themselves to justify a new site

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What you recognise, know and love about a brand is its unique essence. How that essence is conveyed to you is the work of expert communication partnerships. The power of the brand depends on the ability of those partnerships to capture...

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‘[Content] is not going to be add-on or an afterthought. It’s got to be at the forefront of everything we do.’ —Kirti Srikant, Director of Brand Marketing, Oppenheimer Funds. The financial sector faces significant challenges with growing regulatory complexity and increasingly cautious individuals, agencies and institutions...

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Infographics have provided brands with a highly efficient and attention-grabbing method of condensing complex information into an easy-to-understand visual format...

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