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ASX Brand guidelines and sales tools

ASX is one of the world’s leading financial market exchanges, offering a full suite of services, including listings, trading, clearing and settlement, across a comprehensive range of asset classes.

The challenge

Ascender were briefed to refresh and simplify ASX listing collateral, aligned to specific needs of the business development team. Our challenge was to define the benefits and process of listing on the Australian Stock Exchange to multiple business sectors and potential overseas markets including, New Zealand, Israel and Ireland.

Our approach

To begin, we recommended refreshing the brand identity, exploring hierarchy across sub-brands and business units. New photography, a unique icon style, typography and updated colour palettes were consolidated in brand guidelines. This provided a design system to implement the new business development collateral.

The result

Through an in-depth customer journey discovery session with the business development team, we created a flexible sales system and messaging, including custom presentations and tailored sector and region specific e-brochures. Our infographics explained and simplified the process providing reassurance and trust.



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