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McGrath is one of the fastest growing real estate companies in Australia, and a major brand. An integrated real estate services business, McGrath operates five business units providing residential property sales, property management, mortgage broking, auction services and career training.
As a leading Australian real estate brand, McGrath required an online experience that delivered on its commitment to its customers as well as its passion for innovation. Our approach was to create a digital platform that embodies McGrath’s commitment to leading service and innovation in real estate not only in Australia, but worldwide. With usability as the focus, the website design needed to reduce friction and deliver a positive emotion as users search for their new homes.
We engaged the McGrath’s business, IT and marketing divisions in order to fully understand the business and technical requirements of the project. With a lean, design-first approach, the user experience solution was designed to be a leader within the real estate sector.
A highly sophisticated, responsive website now stands as a core pillar of the McGrath brand. Behind-the-scenes content is seamlessly populated from a robust database; the user-centric design has stripped away the clutter with a truly modernist sentiment.