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Park IQ provides an integrated range of intelligent information solutions designed to enhance the performance and profitability of any parking operation. Servicing over 350 car parks around the world, their range of cloud-hosted products provide a real-time view across all operations, giving users complete control over the management of their parking infrastructure.
Park IQ needed to extend the existing work on their brand, and bring to life the features and benefits of their software by creating an online experience designed to engage and convert customers.
Our digital principles focus on simplicity in all areas – design, content and interactivity. With the Park IQ brand as the centerpiece, we wanted to create a user experience which allowed robust and complex ideas to be understood with ease.
We delivered a light-weight, responsive website along with a custom, user-friendly CMS which was stripped back to just the necessities. The user journey is built on a 'less-is-more' principle, where navigation and interactive elements were carefully designed to ensure we brought clarity to Park IQ's compelling offerings.