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Reach Communications is a financial services marketing agency that helps clients succeed in a competitive market. They wanted us to help develop creative ways to showcase strategic planning and marketing insights for their clients.
The financial industry is often long on facts and figures, but short on artistic interpretation. Reach saw this as a way to differentiate themselves in a competitive environment.
As one example, we used information graphics aligned with their brand guidelines to articulate detailed research on the Australian retirement landscape.
The user-friendly graphics enlivened the data and enabled us to condense a large amount of compelling but fairly dry facts and figures into a visually appetising and easily digestible summary.