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Secure Parking

As the World’s most innovative car park solutions provider, Secure Parking has the vision, experience, expertise and flexibility to assist you to maximise the value and potential of your car park asset.


The challenge

How was Secure Parking able to change its perception with their corporate clients, including developers, investors, funds managers and property owners, so they understood the true asset value of parking?


Our approach

We felt the answer lay in repositioning the business as a parking ‘solutions’ provider that drives revenue and customer satisfaction, and embraces consultation, operational excellence, effective marketing, technological R&D and robust financial management.


The result

We delivered the complex messages in an imaginative and functional way that corporate clients readily understood. We art directed and photographed material representations of equations made up of easily recognised objects representing each attribute of the business.



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