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Steadfast is the largest general insurance broker network and the biggest underwriting agency group in Australia and New Zealand.
We were tasked with developing a design approach to Steadfast’s financial reporting for the year. Working in collaboration with marketing and finance leads, we distilled the key theme of scale and diversity. Scale creates strength and power, diversity generates innovation and different perspectives.
We aligned the design direction with existing brand guidelines and further extended them leveraging infographics where appropriate. We created a data visualisation graphic for the covers, explaining the scale of brokerages, offices, underwriting agencies and complimentary businesses.
We supplied a suite of tools for half year reporting and presenting, along with a final printed solution. The report was well received with strong messages and a positive outlook for the group.