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Stonebridge Property Group

Develop a 'Tier 1' brand positioning

Stonebridge Property Group is a leading Australian multi disciplinary retail and commercial property consultancy.


The challenge

We were commissioned to reposition, strengthen and refresh the Stonebridge Property Group’s brand with a business objective of taking market share in the $200M – $500M retail market and developing a new property management service offering.


Our approach

Our strategic recommendations were to build from a brand essence of ‘Collective Intelligence’, change colour to signify renewal and gain cut through, leverage the depth and expertise in the team and amplify their working process and methodology. We created a ‘brand-bridge’ within the logotype and used it as an extra brand element throughout the identity design system.


The result

Over a short project timeline we delivered a full suite of operational and marketing collateral, responsive website and WordPress CMS, reception signage, customer value propositions and bespoke corporate photography.



Brand

Digital

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