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Taylors Property Management Specialists

Developing a niche brand positioning

Taylors Real Estate is a Sydney Eastern Suburbs property agency with over 90 years of proud family ownership. The rebrand offered an opportunity to take share in a growing market and provide added value through wealth creation and portfolio advice.

The challenge

Our challenge was to rebrand as a specialist company, leveraging the value of fully focused property management, expressed in a new name.

Our approach

The solution was to create a corporate business-to-business (B2B) ‘proactive’ brand positioning, targeting the needs of investors – who typically have a low view of property management delivery standards yet demand a high level of service.

The result

We refreshed the category, producing a full suite of operational and marketing collateral, local and professionally curated content, with an emphasis on sales design and listing conversion tools.




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