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The Apollo Restaurant

Hospitality branding in urban Sydney

A team of industry visionaries wanted us to help bring the creative vision of this new Greek restaurant in Sydney to life.


The challenge

Our creative challenge was to align classic beauty and rustic charm with an urban edge.


Our approach

Our hospitality branding solution used modernist typography with a 1930’s echo –playing off the architecture of the restaurant building. We tested the use of bold fluorescent ink as a branding colour, printing silkscreen on simple boxboard. PR professionals were given their own download area through a login section with access to logos, images and further information.


The result

The Apollo Restaurant has been taking full sittings week on week, getting rave reviews from customers via social media, and industry recognition from high ratings in the Sydney Morning Herald and Sydney Magazine.



Brand

Digital

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