Via Financial Group

To get from A to B, you must go Via

When a life insurance and general advice business merged, we were tasked with demonstrating the positive change to prospective and existing clients. We renamed the new business, as it was now able to give financial advice to Australians at every stage of their life journey — hence the road metaphor. A calm and confident brand emerged, one that embraced the culture of the business and simplified the advice process for clients.

Strategy, Brand Identity, User Experience