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Bupa Aged Care

Simplifying aged care choices

A leading international healthcare group, Bupa Aged Care offer a variety of personalised and company-financed health products and services. As such, they are bound by strict government legislation that changes over time.

The challenge

Bupa Aged Care needed an animation to explain recent Federal Government changes to aged care legislation, and also communicate the benefits of its website refresh, which made accommodation and care choices much clearer.

Our approach

Federal Government legislation is often long-winded and overly complex so our approach was to create a short, engaging animation with clear, friendly voiceover to communicate the changes to the general public.

The result

Our project management method allowed us to meet a demanding deadline, while absorbing the impact of changes to content during the production process. The final animation can be viewed as a longer four-minute version, ideal for training, or as three individual shorter versions for online use.

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