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Lipman Burgon & Partners are a Sydney-based financial advisory firm with 15 years’ experience in partnering with high net worth clients with complex financial needs. They are a business built around people and take immense pride in the deep personal relationships forged with clients over many years.
The firm needed to rebrand in order to facilitate a leadership transition and name change; from Robert Lipman & Associates to Lipman Burgon & Partners. Our approach was to create a premium brand that retained brand equity through employee behaviour, communications and design as a means of protecting the legacy of the company.
Our aim was to position the business as ‘pre-eminent boutique’. As part of this, we created a visual identity that is both premium and traditional in feel. The group photography style reflects the strength and expertise of the firm, and leverages their building’s premium location with an imagery suite of the iconic Martin Place, Sydney.
We developed a classical gold monogram with contemporary typography. The website and operational collateral reflects the ‘boutique’ positioning and is supported by a tone of voice that is authoritative and reassuring.