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Reach Communication

Creating infographics for MLC

Reach Communications is a financial services marketing agency that helps clients succeed in a competitive market. They wanted us to help develop creative ways to showcase strategic planning and marketing insights for their clients.

The challenge

The financial industry is often long on facts and figures, but short on artistic interpretation. Reach saw this as a way to differentiate themselves in a competitive environment.

Our approach

As one example, we used information graphics aligned with their brand guidelines to articulate detailed research on the Australian retirement landscape.

The result

The user-friendly graphics enlivened the data and enabled us to condense a large amount of compelling but fairly dry facts and figures into a visually appetising and easily digestible summary.

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