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Promoting government bonds – stable investments

For 30 years, the New South Wales Treasury Corporation (TCorp) has been delivering excellence in financial markets for NSW. TCorp wanted us to help develop a campaign recommending the Waratah Bond Programme to independent financial advisers.

The challenge

Any collateral we proposed to achieve their objective had to align with the existing brand – in this case the established government website. TCorp didn’t have fully developed brand guidelines for us to work from, which added an additional layer of complexity – or opportunity.

Our approach

We chose the tagline ‘Cultivate your clients’ wealth’ as the foundation for our communication pieces, leveraging the waratah state emblem to brand the consistency and reliability of the programme.

The result




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