Lifetime campaign
The purpose of the project was to create an integrated campaign that shifted the perception of annuities to a broader retirement income category.
The campaign consisted of a two-pronged approach – re-framing/re-positioning and lead generation, with targeted activity across a 2-month period. The campaign creative was applied to digital display and print ads, eDM and landing page targeting advisers as well as investors.
In its first quarter earnings results, Challenger announced a 2 per cent increase in total life sales to $2.8 billion driven by record quarterly annuity sales, alongside a 3 per cent rise in groups assets under management (AUM) to $107 billion.
Campaign, Campaign Strategy, Campaign Creative, Campaign Roll Out
House of Income Campaign
We worked with Challenger to develop a campaign exploring the different income solutions available for Australians a different stages of their life. Using illustration and animation we bought this idea to life showing the winding road of life as it passes through the key milestones where Challenger can help provide income options. This campaign ran for advisers and their clients raising awareness of the full picture of Challengers capabilities.
Brand Management, Infographics, Campaign Strategy, Campaign Creative, Campaign Positioning, Campaign Messaging, Campaign Roll Out
