NGS Super is a leading superannuation fund for those in the non-government education and community sectors. NGS has around 110,000 members and manage more than $13 billion in super savings.

The challenge was to create a disruptive campaign from a predominantly empathetic brand, whilst building brand awareness which had not been a focus for campaigns in the past.

Working closely with the team at NGS, we developed a creative approach with an intimate / human campaign message, and some uniquely Australian community cues, to engage potential members. The purpose was to raise awareness of the fund at a time of high volatility in the super sector.