Tackle Your Feelings

Championing positive change in mental health

Community, mental health and AFL. How do you distil the three into a training and accreditation program brand? Through a rigorous interview process, we gained a deeper understanding of mental health issues, the program, audience, competition and communication needs. From a brand proposition of ‘champion positive action’, we created a design solution that is authentic, motivating, positive and playful.

Good Design Award Winner: Brand and Communications 2019.

Strategy, Brand Identity, User Experience