AFA Conference Campaign 2018
A conference experience like no other! Our goal was to create an experience that embodied the essence of thriving. We designed and built a thick cacophony of real rainforest plant growth, with campaign messaging mixed in. Complementing this was plant-related merchandise such as hessian shopping bags and illustrated coffee cups.
AFA Conference Campaign 2017
Our strategy for the 2017 AFA conference was to replicate the experience of partnering with a TAL adviser. We discovered this was more often than not occurring in cafes around Australia, so we popped up the Co.Lab — an authentic contemporary café serving barista coffee supplemented by a TAL broadsheet. The result was 400+ leads captured at the stand, and an impressive 1,500+ coffees served.